福布斯近日列出了15部从赞助商那里圈到最多钱的美剧,其中一些剧集的上榜着实出人意料,但赚钱榜榜首老大是谁却毫无悬念:福克斯的《美国偶像》。没有哪部剧集能像《美国偶像》这样吸引各种年龄层次的观众,得到最高的收视率,注定了它从广告商捞的钱自然也是最多的。

名单显示《美国偶像》每半小时就有7百万美金进账,每段平均30秒的广告都要以62万3千美金购得。比照排名第二同为福克斯旗下的《24小时》,不过每段广告36万6千美金罢了。

之前让人感到备受怀疑的剧集也有上榜。《超能英雄》本季收视率大跌,却依然通过广告收益颇丰,因其观众组成人群中大多为乐于自我投资的年轻男性,换句话说,就是那些乐于花钱的消费群体。

赚钱有理,职场有道——修炼商务英语,在危机中涅槃


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Forbes put together a list of the 15 shows that make the most money from advertisers, and there are definitely some shockers. Not shocking at all is which show sits in the top slot: Fox's American Idol. No show draws more average viewers or puts up higher ratings than Idol, and therefore no show makes more money based on ads.

The list estimates American Idol pulls in $7 million per half hour, with an average 30-second spot setting advertisers back $623,000. By comparison, the second show on the list, 24, rakes in $366,000 per ad.

The list also shows what we already suspected. Heroes, despite turning in its worst season viewers- and ratings-wise, still commands top dollar because of its audience, which is dominated by heavily invested young males. In other words, those likely to spend money.